Modern Day Stereotypes

These are just a few examples of modern day stereotypes like we discussed in class.

Women are in a constant battle of self image:

Trying to get kids to eat their veggies:

Men are obsessed with sex:

Advertisements of the 20s-60s

These are examples of ads from the 20s to the 60s. Before the "Creative Revolution" in 1965, this is what most ads looked like:

Opinion Leaders (credible and not so credible)

Opinion Leaders= People/organizations whose beliefs are respected by others. These people are usually famous actors, singers, etc. who tend to set trends that consumers follow.

  

Credible Opinion Leaders= People whose opinions of a product are believable because they are 

 thought to know a lot about that certain product.

Dr. Pepper ads through the years

DR. PEPPER:

 

Daily Brands

I tried to count the number of brands I saw in one day, it was pretty difficult because I was so used to seeing so many a day. I encountered at least 60 and that day I was inside my dorm studying so there's no telling how many I would have seen if I went driving around shopping or doing something else...

Brands and Their Logos

TOP: Target; Warner Bros. Pictures

MIDDLE: Apple (mac); BMW

BOTTOM: Nike; Chanel
 
 

Non-Profit Organization Commercial

This commercial is brought to us by the "Ad Council" (a non-profit organization). Everyone knows the campaign against forest fires; Smokey the Bear saying "Even you can prevent forest fires..." This organization is still running this campaign today.

Positioning: Victoria's Secret

SEXY.

Victoria's Secret, like we discussed in class, is known as "sexy" and no competitor of theirs (if they have any) can take this word; Victoria's Secret owns it. This is called positioning.

Sexy Humor

This is an "Axe" commercial; these are usually known for pushing the "sexy limit" in every day ads. But recently, they have been taking a new angle: humor. This commercial tackles two elements that are good for brand advertising and entertain the consumers, humor and sex-appeal. 

Catchy Tunes

This Vonage commercial is a great example of how music can get consumer's attention and keep a certain advertisement or product in their heads. This tune, which I'm sure mostly everyone knows, connects consumers with the brand and product and anytime a person hears this tune, they usually think of Vonage. Unfortunately for the consumers, this music very easily gets stuck in our heads...

Folgers Coffee

First of all, I am a coffee addict; I wouldn't be able to live without the stuff, luckily I have Folgers... This brand of coffee, obviously, I like but how the product tastes wasn't the first element that drew me to it; it was the packaging. Folgers coffee cans have all of the packaging elements needed: convenience, protection, and containment. The can is plastic (unbreakable), easy to open and keep sealed to reserve freshness, and is appealing to the eye. It's package has a classic kind of sophistication to grab coffee-drinker's attention.

Most Persuasive Commercial...EVER!

This Coca-Cola commercial pretty much annihilated any other Olympic soda commercials during the ceremonies. This ad accomplished its goal: to make people want to drink Coke. After watching this advertisement, I wanted badly to go buy a Coca-Cola, and I don't even drink Coke!

The Advertising Assistance of Catchy Phrases

Catchy Phrases like this one, "Wanna get away?", forces the consumer to remember your product because they hear this phrase every time one of Southwestern Airlines commercials come on the TV. I guarantee that most people who watch TV know that Southwestern Airlines is linked to "wanna get away".

Unique Billboard Ads

This Chick-Fil-A billboard is very unique in the way that there are life-sized cows applying the ad onto the billboard. This technique isn't used commonly so it makes their advertisements pop out to consumers.

Negative-Oriented Motive

This is an example of a Negative-Oriented Motive advertisement; this ad's main concern is to inform people of the risk of smoking, hints the name of the campaign-"Truth".  This advertisement achieves its main purpose by the seriousness of, not just your life/death caused by smoking, but the lives of those affected by your habit (the little girl with her mom). It also gives you a sense of sad reality when it throws facts about smoking into the already solemn visual.