This is an example of a Negative-Oriented Motive advertisement; this ad's main concern is to inform people of the risk of smoking, hints the name of the campaign-"Truth". This advertisement achieves its main purpose by the seriousness of, not just your life/death caused by smoking, but the lives of those affected by your habit (the little girl with her mom). It also gives you a sense of sad reality when it throws facts about smoking into the already solemn visual.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment